Polestar shifts into high gear

Polestar shifts into high gear

14 October 2025

Let’s be honest: the world of electric cars is no longer that dusty corner of auto shows where you’d only see prototypes that never hit the road. No, it’s become a full-blown circus, and Polestar is the acrobat stealing the spotlight. This Swedish brand, with its roots in racing and a sharp eye for design, proves that EVs aren’t just green—they’re seriously thrilling. And if you look at the recent numbers, it’s clear the market is finally catching on to what a gem this brand is.

Take the sales figures for this year. In the first nine months of 2025, Polestar has sold 44,482 cars worldwide, a whopping 36 percent jump compared to the same period last year. In the third quarter alone, 14,192 units rolled out the door, up 13 percent from 2024. To put it in perspective: they’ve already matched their total sales for all of last year. This isn’t just a blip; it’s a full-on surge. The CEO, Michael Lohscheller, who’s been at the helm for a year now, can’t stop raving about how pleased he is. Despite market ups and downs—think fluctuating economies and competition lurking everywhere—they’re steadily building on a growing order book. The fourth quarter promises even more fireworks.

What’s driving this? A broader lineup that’s finally winning over buyers. Polestar has smartly expanded its range with models that are not only efficient but also a blast to drive. The Polestar 3, now in its 2026 model year, is an SUV that proves big and green can go hand in hand. Then there’s the brand-new Polestar 5, a GT sedan just unveiled, giving rivals like the Porsche Taycan and Lucid Air a run for their money. With up to 884 hp, a 112 kWh battery, and an 800-volt architecture that can handle 350 kW charging, it sprints from 0 to 100 km/h in 3.1 seconds. Range? Up to 670 kilometers on a single charge, all wrapped in a design that looks like it’s straight out of a sci-fi flick. Deliveries start in 2026, and trust me, this is the kind of car you dream about at night if you love speed and sustainability.

But it’s not just about the cars themselves; Polestar is playing it smart with their sales network. In Belgium, for instance, where the overall car market shrank by 9 percent, Polestar grew by 28 percent. They’ve got existing locations in Wijnegem, Brussels-Center, Ghent, and Liège, with Brussels-South and Kortrijk recently added. By year’s end, new spots will open in Brussels-East and Hasselt. That means more places to see and test-drive these beauties in person. And in the UK? A record-breaking September with 2,758 cars sold, up 13.5 percent from the previous record, and a year-to-date total of 12,630 units. Polestar is the fastest-growing premium brand there, in a market full of established names.

Why the success? Simple: people are realizing electric cars are the future, and Polestar makes it appealing without compromises. No more range anxiety, no boring designs—just pure driving joy with zero emissions. While some competitors struggle with waning interest, Polestar is scooping up those customers with smart strategies and cars that truly deliver. It’s refreshing to see a brand that started as a Volvo spin-off now setting the pace in the EV world.

So, if you’re looking for a car that saves the planet without skimping on driving fun, check out Polestar. They’re proving that electric driving isn’t just necessary—it’s damn exciting.

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