The Brussels Motor Show 2025 kicked off strongly, with attendance far exceeding expectations. Held at the Heysel Palaces, the show attracted nearly 80,000 visitors during its opening weekend, highlighting the enduring interest in cars in Belgium and beyond.
A Platform for Car Enthusiasts
This 101st edition of the Brussels Motor Show marks a return after a hiatus in 2024. With more than 60 brands represented, including well-known names and emerging Chinese brands, the show offers a wide range of innovations and premieres. This year, visitors could witness 56 Belgian premieres, 14 European premieres, and 5 world premieres, solidifying the Brussels Motor Show’s position as a key automotive event in Europe.
Higher Attendance Than Expected
The organizers had hoped for a successful return, but the actual attendance exceeded expectations. This enthusiasm can be attributed to the announcement of several record-breaking participants, the 90.4% market coverage in Belgium, and the appeal of numerous new models and technologies unveiled at the event.
What to Experience
Beyond cars, the show features a diverse array of events and attractions. Interactive stands with simulators, special zones for families and exclusive car enthusiasts, and the "Family Tour" and "supercar zones" cater to a broad audience. Additionally, the "Van Solutions" initiative in Hall 6 highlights the growing market for light commercial vehicles.
Economic Impact
The large turnout at this edition of the Brussels Motor Show has both cultural and economic significance. The event boosts the local economy by attracting tourists and providing businesses with a platform to showcase their latest products. This could lead to increased car sales in the months following the event, especially with the special Salon conditions.
Outlook
The start of the Brussels Motor Show 2025 bodes well for the future of such events, especially as the automotive sector adapts to new technologies and market dynamics. Public enthusiasm reflects a lasting interest in innovation and sustainability within the automotive industry, which is a positive indicator for future editions.
Once again, the Brussels Motor Show has proven itself as a significant venue for car enthusiasts and industry professionals, and current trends suggest that this tradition has a promising future.
