Let’s talk about something that gleams, roars, and empties your wallet faster than a night in Monaco: Maserati. The Italian brand with a trident logo, synonymous with luxury, speed, and a touch of over-the-top flair for 110 years, has a new boss in Belgium. D’Ieteren, the automotive giant that usually flogs Volkswagens and Porsches, has now taken full control of Maserati in the country. After Antwerp, they’ve also nabbed the dealerships in Brussels and Ghent, and that’s a story with as much punch as a GranTurismo on an open motorway.
D’Ieteren isn’t some small-time player in the Belgian car world. They’re the biggest auto distributor in the country, with a market share that’ll make your head spin—over 21 percent! They already have a stable full of shiny brands, from Bentley to Bugatti, and now they’ve got Maserati firmly by the scruff. Back in 2022, they started with a swanky Maserati Concept Store in Wommelgem, right next to their Porsche and Lamborghini showrooms. That place, along the E313, is a sort of pilgrimage site for car enthusiasts with a taste for expensive toys. But now they’ve set their sights on the whole country, meaning the Maserati dealerships in Brussels and Ghent are also flying their flag.
Why this takeover? Well, Maserati is hot. Not that it was ever uncool, but let’s be honest: a few years ago, the brand seemed to be treading water in the luxury segment while Ferrari and Lamborghini stole the spotlight. But Maserati has reinvented itself. They’ve got a new SUV, the Grecale, that goes toe-to-toe with the Porsche Macan. They’ve got the MC20, a supercar that gets your heart racing faster than an espresso on an empty stomach. And then there’s the GranTurismo, with a V6 Nettuno engine that sounds like Pavarotti duetting with a fighter jet. Oh, and don’t forget the Folgore models—Maserati’s electric parade, with the GranTurismo Folgore and Grecale Folgore stealing the show. By 2030, Maserati plans to go fully electric, a goal more ambitious than my resolution to run a marathon someday.
D’Ieteren sees big potential in this comeback. Eric Cortois, the head honcho of D’Ieteren Luxury Performance, talks about Maserati like a kid on Christmas Eve: “110 years of expertise in luxury and performance! We believe in their vision!” And honestly, who can blame him? Maserati’s new models aren’t just easy on the eyes; they’re built to crush the competition. The Grecale, for instance, is a compact SUV that looks like it could nick your lunch money and get away with it. And the GranTurismo? It’s got a version with 550 horsepower, hitting 0-100 km/h in 3.5 seconds and a top speed of 320 km/h. That’s faster than my ability to argue a parking ticket.
But let’s talk about Brussels and Ghent. Until recently, those dealerships were run by ACG Maserati, led by Tom De Bruyckere, who represented the brand with passion for 14 years. Hats off, Tom, but now it’s D’Ieteren’s turn to take the wheel. They don’t just want to sell cars; they want to deliver an experience. Picture showrooms that look like a cross between a tailor’s atelier and a spaceship. In Wommelgem, they’ve already shown what they’re capable of: a Concept Store so slick you wonder if you’re buying a car or a piece of art. And now they’re bringing that same flair to Brussels and Ghent, where customers can daydream about an MC20 Cielo with a roof that vanishes in 12 seconds while the V6 gives your eardrums a hug.
What does this mean for us, the car enthusiasts? For starters, Maserati is about to get a serious boost in Belgium. D’Ieteren knows how to make a brand shine—just look at their success with Porsche and Volkswagen. They’ve got the resources, the expertise, and the drive to put Maserati back on the map. And that’s good news, because let’s face it: the world needs more cars that look like they could sing an opera and drive like they’re starring in an action flick. Whether you’re in Antwerp, Brussels, or Ghent, getting behind the wheel of a Maserati—or at least dreaming about it—is now easier than ever, provided your bank account can keep up.
And for those already eyeing their piggy bank with longing: you don’t need to wait for a lottery win. On our marketplace, Volty.be, you can find a wide range of cars, from affordable rides to luxury beasts like Maserati. Head to https://volty.be/nl/buy/cars/overview/ and find the car that makes your heart race. Because let’s be honest: life’s too short for boring cars.
