The Brussels Motor Show 2025 recently closed its doors, marking one of the most successful editions in recent years. Held from January 10 to 19 at Brussels Expo, the event attracted large crowds and saw a significant increase in orders.
Visitor Numbers and Atmosphere
The motor show easily drew car enthusiasts and potential buyers. With a target of 300,000 visitors, this goal was far exceeded. The excitement was evident, with many describing their experience as "successful" and "inspiring." A wide range of vehicles, from the latest electric models to traditional combustion engines, enhanced the event’s appeal.
Orders and Sales
Sales figures during the motor show were remarkable. Manufacturers such as Hyundai with their affordable EV Inster and DS with their luxurious N°8 made significant contributions to the sales success. The event was praised for its numerous deals and the opportunity to place direct orders, resulting in a sales boost for many brands. Belgian, European, and even world premieres further piqued interest.
Highlights of the Show
- Premieres: 56 Belgian premieres, 14 European premieres, and 5 world premieres were introduced, with models such as the Tesla Cybercab and Ford F-150 garnering much attention.
- Entertainment and Extras: In addition to cars, activities like race simulators, shows by trial champion Kenny Belaey, and the chance to pose behind the wheel of supercars made the show a place for both business and entertainment.
- Electric Vehicles: Over 44 brands showcased electric vehicles, emphasizing a strong focus on sustainable mobility, which reflects the growing interest among the Belgian public.
Future Prospects
This edition of the Brussels Motor Show proves that physical auto shows remain essential for sales and customer experience, despite economic challenges and the shift to online sales. The sector will continue to leverage this dynamic to facilitate direct interaction with customers, which is crucial for building trust and brand loyalty.
The success of the 2025 Brussels Motor Show highlights the resilience and innovation in the Belgian automotive sector. With the return of major events and the introduction of new technologies, the future of the motor show looks bright.
