2024 was a groundbreaking year for BMW’s M division, with record-breaking sales largely driven by a notable shift toward electrification. BMW M, renowned for its performance-oriented vehicles, not only saw an overall increase in sales figures but also set a new record thanks to a fully electric model.
The BMW i4 M50: Electric Champion
The standout success of the year was the BMW i4 M50, a fully electric vehicle that became the M division’s best-selling model. This electric version of the 4 Series Gran Coupé exceeded all expectations. The i4 M50 combines the dynamic performance expected of M vehicles with the benefits of electric propulsion, such as instant responsiveness and quiet operation, making it highly popular.
Traditional Models Continue to Shine
Traditional models also contributed to the success. The BMW M2 recorded an impressive 64% increase in sales, proving the enduring demand for compact, pure sports cars. Similarly, the iconic BMW M3 saw a 57% rise, underlining its strong appeal among enthusiasts.
The Future of BMW M: Electrification Accelerates
The upcoming BMW M5, available as a plug-in hybrid and in a Touring version, marks the next step in the M lineup’s electrification. This model is expected to further boost the momentum of electric sports cars within BMW’s portfolio.
A Changing Market
While electric models are gaining traction in Europe, the BMW XM, a performance SUV exclusive to the M division, struggled in the U.S. market with a 15% drop in sales despite significant discounts. This highlights the uneven adoption of electric high-performance vehicles across the globe.
Belgium and the Electric Transition
In Belgium, a stronghold for BMW M, interest in electric sports cars grew significantly. Belgian consumers remain loyal to the brand while embracing its innovative developments.
Conclusion
BMW M’s record-breaking sales in 2024 underscore the successful integration of electrification within the sports car market. With the BMW i4 M50 as the year’s top-selling M vehicle, BMW demonstrates that electric innovation and high-performance driving can go hand in hand. The future looks bright for BMW M, with a lineup catering to both traditional and electric car enthusiasts.
