MINI Cooper Electric: Pure Elegance in Simplicity

MINI Cooper Electric: Pure Elegance in Simplicity

19 January 2024

MINI Cooper Electric: Pure Elegance in Simplicity

Exterior Design: Less is More

The exterior design of the new MINI Cooper Electric exudes simplicity with a charismatic twist. By omitting unnecessary elements and focusing on sleek surfaces, clear lines, and balanced proportions, the exterior design radiates power and striking aesthetics. Iconic features such as the octagonal grille and round MINI LED headlights emphasize the modern and futuristic character.

Customizable Light Play

The MINI Cooper Electric offers a unique opportunity for self-expression. Choose from three light plays to customize the exterior according to your style. The car remains recognizable from every angle, thanks to its dynamic and compact shape, long wheelbase, and larger wheels. Smooth surfaces and striking black trims make the whole picture even more contemporary.

Interior Design: Minimalism with Maximum Impact

Revolution in the Cockpit

Step into the cockpit of the new MINI Cooper Electric and experience a revolution in design. The extremely thin instrument display on the dashboard, featuring state-of-the-art OLED technology, serves as a versatile instrument panel, infotainment, and assistance center. The minimalist design is further accentuated by the MINI Interaction Unit, including a beautiful OLED display and five intuitive toggle switches.

Advanced Control Options

Five switches on the narrow yet spacious dashboard, including the MINI Interaction Unit, make control simple and intuitive. Optionally, the MINI Head-Up Display, projecting all crucial information directly in front of you. The redesigned switches not only make them easier to use but also add an aesthetic element to the interior.

Driving Experience: Innovation in Motion

Efficient LED Technology

The MINI Cooper Electric comes standard with powerful and efficient LED technology. Optionally, LED headlights with intelligent and adaptive dimming and cornering lights enhance visibility in various driving conditions.

MINI Experience Modes

With a click on a toggle switch, access everything you need, from the parking brake to the MINI Experience Modes. The five switches have a new design for even easier use and increased convenience.

In summary, the new MINI Cooper Electric offers a perfect balance between simplicity, elegance, and advanced technology, providing an exceptional driving experience in the new era of electric driving.