Volvo’s youngest model, the EX30, has now been dressed for adventure, which can only mean one thing: the EX30 Cross Country is here. This model is aimed at drivers looking to escape the city, although in reality, it’s more about style than true off-road capabilities.
The EX30 Cross Country is exclusively available as a Twin Motor version, delivering 315 kW (428 hp). This dual electric motor setup ensures all-wheel drive, providing better grip and acceleration. However, the added resistance of the Cross Country design costs it 23 kilometers of range. With a claimed range of 427 kilometers, it remains a solid choice for most daily adventures.
Visually, the EX30 Cross Country makes a statement. The front and rear feature a special dark color with a unique relief of the Kebnekaise mountain range, located in northern Sweden. Skid plates at the front and rear, along with fender flares, enhance its rugged look. Inside, everything remains unchanged—the EX30 Cross Country retains the familiar technology, versatility, and storage space of the standard EX30.
This version is not just about looks but also about profit margins. Volvo has a strong reputation with its Cross Country models, and this EX30 variant continues that tradition. It’s clear that Volvo is targeting a market looking for more than just an ordinary city SUV, without the intention of tackling rough terrains.
With this launch, Volvo proves it is not afraid to expand its lineup into niche markets willing to pay for extra style and specific features, even if those features are more symbolic than functional.
The Volvo EX30 Cross Country is a testament to how design and marketing can come together to create a car that stands out both in the city and on social media.
