Stellantis &You, the official sales and service location of Stellantis, has recently opened a new multi-brand dealership in Drogenbos, near Brussels. This initiative brings together ten brands under one roof, a unique approach in the Belgian automotive market.
Location and Structure
The dealership is located at 332 Grote Baan in Drogenbos and was officially opened after a construction period of ten months. This new facility replaces the former networks of PSA Retail and Motor Village. With over 4,000 m², the workshop provides services for multiple brands, including a special repair center for electric and hybrid vehicles.
The Brands
The dealership houses the following brands:
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Abarth
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Alfa Romeo
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Citroën
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DS Automobiles
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Fiat
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Fiat Professional
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Jeep
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Lancia
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Opel
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Peugeot
This wide range of brands allows for serving a diverse customer base, from private individuals to professional businesses. Each brand retains its unique identity and quality while benefiting from the efficiency of a shared location.
Services and Facilities
The new dealership offers a comprehensive set of services:
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Sale of new and used vehicles with a minimum warranty of 12 months.
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Maintenance and repair, including specific services for electric and hybrid models.
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Bodywork repairs, where specialized technicians are ready for any type of bodywork issue.
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Accessories and comfort items like rims, mirror caps, covers, etc., to enhance vehicles and improve driving comfort.
For customers, an innovative system has been implemented where a confidential code is sent via SMS for appointments, enhancing security and efficiency.
Sustainability and Environmental Awareness
During the construction of the new dealership, sustainability was considered:
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Energy-efficient lighting and photovoltaic panels on the roof.
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Preservation of green spaces around the building.
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Recycling of used parts and packaging, along with a preference for reused parts.
Strategic Implications
The opening of this multi-brand dealership is part of Stellantis's broader strategy to optimize the sales and service experience. The consolidation process within Stellantis, which encompasses fourteen brands, has led to a reorganization of dealer and service networks. This aims to increase efficiency and improve customer experience through a more integrated approach to car sales and maintenance.
Conclusion
The new Stellantis &You dealership in Drogenbos is an example of how the automotive industry adapts to modern customer needs by offering a wide selection of brands and services in one place. This initiative not only promises an enhanced customer service but also contributes to a more sustainable approach to car sales and maintenance.
