The seventeenth edition of Velofollies, the largest cycling fair in the Benelux, took place from January 17 to 19, 2025, at Kortrijk Xpo, setting a new attendance record with 39,071 visitors. This event, which annually attracts thousands of cycling enthusiasts, once again surpassed itself with an extensive range of bikes, accessories, and activities.
A Celebration for Cycling Enthusiasts
Velofollies 2025 was not just a showcase of the latest innovations in the cycling industry but also a meeting point for cyclists of all kinds. Visitors could enjoy a wide variety of bicycles, from road bikes and mountain bikes to e-bikes and gravel bikes. Moreover, many well-known names from the cycling world were present, making the fair even more attractive.
Innovations and Trends
The fair was brimming with the latest trends and technological developments. This year, special attention was given to e-bikes, particularly models with ABS systems for added safety and belt drives for reduced maintenance. Additionally, there was notable growth in the popularity of gravel bikes, highlighted by various workshops and debates on the subject.
Activities and Workshops
In addition to showcasing bicycles, Velofollies offered a range of activities such as test tracks for e-bikes, bike preparation workshops, and interactive sessions with professional cyclists. These activities made the fair not only informative but also highly interactive and enjoyable for both young and old.
The Impact of Velofollies
The impact of Velofollies on the cycling industry and the local economy of Kortrijk is significant. With nearly 40,000 visitors, the fair generates not only direct revenue through ticket sales but also boosts local hospitality and retail businesses. Furthermore, it provides a platform for bike brands to receive direct consumer feedback and launch new products.
The Future of Velofollies
This year’s successful turnout promises a bright future for upcoming editions of Velofollies. The organizers have expressed their commitment to continued innovation and growth, with plans to include even more interactive and educational elements in the coming years.
Conclusion
With 39,071 visitors, Velofollies 2025 has once again proven itself to be the event for cycling enthusiasts in the Benelux. The fair remains an important hub for inspiration, innovation, and interaction within the cycling community. With the promise of more innovation and engagement in the future, Velofollies is not just an event to attend but also one to look forward to.
