Let’s be honest: most electric cars still feel like a compromise wrapped in good intentions. And then Zeekr turns up. Barely four years old, born in the Geely empire that already owns Volvo and Polestar, and suddenly the old guard looks a bit… tired. After opening in Liège, the brand has just planted its second Belgian flag in Deinze, near Ghent, and it’s not tiptoeing in – it’s kicking the door down with premium metal that’s fast, gorgeous, and priced like someone actually wants to sell them.
Design comes straight out of Gothenburg, penned by the same Stefan Sielaff who used to run styling at Audi and Bentley. The result? Cars that don’t look like they were drawn by a focus group terrified of losing fleet sales. They look like someone was allowed to have fun.
Three models are already on Belgian soil.
First, the Zeekr 001 – a shooting brake so long and sleek it makes most German estates look like delivery vans. Up to 620 km range from the 100 kWh pack, 0-100 km/h in 3.8 seconds, interior that feels like a Scandinavian loft, and a starting price of €60,990. Tick the air suspension and panoramic roof and you’re rolling in something that embarrasses a Porsche Taycan Touring for roughly half the money.
Then the Zeekr X, the compact SUV that’s currently the smartest buy in the electric world. From €37,990 it undercuts a VW ID.4, looks sharper than a Mercedes EQA, and still delivers 440 km range, 429 hp in AWD guise, and a 10-80 % charge in fifteen minutes. Inside you get a 14.6-inch screen that swivels, an augmented-reality head-up display, and – my favourite – a coffee mode that keeps your cup warm. No, seriously.
Finally, the brand-new Zeekr 7X, the family hauler that actually makes you want a family hauler. From €53,990 you get 800-volt architecture, a 13-minute charge, 600 km range and the ability to tow two tonnes without breaking a digital sweat. Rear doors open 90 degrees, the boot swallows 539 litres, and the dual-motor version still hits 100 km/h in 3.8 seconds. It’s the first electric that makes you think a weekend away with the kids and a caravan might actually be fun.
All of it rides on the SEA platform – Sustainable Experience Architecture if you like acronyms – with over-the-air updates that actually add features, not just fix bugs, and an eight-year, 200,000 km battery warranty. While some Chinese brands are crying about EU tariffs, Zeekr is quietly planning European production, possibly in Volvo’s plants in Sweden or, who knows, even Belgium one day.
After Deinze, Brussels and Namur are next. If you want to get behind the wheel before everyone else does, Discovery Days are happening in Antwerp on 13 and 14 December.
Bottom line: Zeekr isn’t just another electric brand turning up late to the party. It’s the one that finally makes switching feel like an upgrade, not a sacrifice.
Ready to make the jump? You can also browse and buy 100 % electric cars on our marketplace right now at https://volty.be/nl/buy/cars/overview/.
