The End of the Journey: Apple Pulls the Plug on the Car Project
Apple's long journey of ambition to build its own electric car has finally reached its destination, with the company now definitively pulling the plug on the project.
Delays and Investments
After years of significant delays and massive capital injections, akin to an endless procession at Echternach, the Cupertino tech giant has decided to definitively forgo the construction of its own electric car. The project began in 2014 under the code name "Project Titan" with a dedicated "Special Projects Group" of nearly 2,000 employees.
Final Termination
According to internal sources, reported by both Bloomberg and Reuters, Apple has informed its staff of the decision to permanently halt the development of the electric car. This car was expected to have a price tag of around $100,000. Despite earlier planning for a launch in 2026, later postponed to at least 2028, there will ultimately be no Apple electric car on the market.
Reactions and Competition
The news of the termination of the car project even brought a smile to Tesla's CEO, Elon Musk, whose electric cars will not have to compete with Apple’s.
Financial Considerations
Although the exact amount invested by Apple in the car project has not been disclosed, it is clear that it involves significant sums, perhaps in the billions of dollars. Nevertheless, the loss of this project will not have a major financial impact on the American tech giant. Apple has substantial liquidity, allowing it to redeploy most of its employees elsewhere in the company, particularly within the artificial intelligence (AI) division.
Conclusion
While the end of the car project is a disappointment for Apple and its employees, the company will undoubtedly continue to innovate and invest in other areas of technology and product development.
